Privacy policy

1. INTRODUCTION

Tensorfuse, Inc. (“Tensorfuse,” “we,” “us,” or “our”) respects the privacy of individuals who access or use our services (“Users,” “you,” or “your”). This Privacy Policy explains how we collect, use, disclose, store, and safeguard personal information when you browse through our website at https://whip.run/ (the “Website”) or use our mobile application developed called “WHIP” (the “App”) (collectively, the “Platform”), to access our services.

Tensorfuse has developed the App, a no-code, AI-powered content creation application that empowers Users to build, remix, and launch a User-generated interactive experience created, shared, and accessed through the App using natural language prompts and AI creation tools (“Whips”). Whips are generated quickly through the App and without requiring traditional coding skills or technical expertise. The App’s core mission is to democratize content creation by enabling Users of all backgrounds, skill levels, and geographies to turn ideas into live, functional Whips in a matter of seconds.

The App operates on a prompt-to-application model, whereby Users describe their idea in natural language, and the App’s underlying artificial intelligence and large language model technologies, powered by Third-Party AI Providers including Google (Gemini), Anthropic, and OpenAI, generate functional Whips from that prompt. Every application built on the App has an ancestry, it can be remixed, forked, and built upon by other members of the App community, creating a living and evolving ecosystem of collaborative content creation.

The App is available for download on the Apple App Store and Google Play Store. It is currently provided free of charge to Users, subject to the Terms of Service. The App’s key features include, but are not limited to:

• Build: Create a functional Whips from a natural language prompt in seconds, with no coding required;
• Remix: Fork and build upon Whips created by other members on the App, subject to the Whip Public Remix License as described in the Terms of Service;
• Publish: Share your Whips publicly with the App community and the world; and
• Collaborate: Connect with other builders, follow creators, and contribute to a growing ecosystem of community-built Whips.

The App facilitates the provision of the foregoing features and services (collectively, the “Services’) subject to the terms and conditions set out in this Agreement.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING OR USING THE PLATFORM, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN. IF YOU DO NOT AGREE, DO NOT ACCESS OR USE THE PLATFORM.

TENSORFUSE DOES NOT SELL PERSONAL INFORMATION AS DEFINED UNDER APPLICABLE PRIVACY LAWS. TENSORFUSE DOES NOT DISCLOSE PERSONAL INFORMATION TO THIRD-PARTY DATA BROKERS UNDER ANY CIRCUMSTANCES. WE DISCLOSE PERSONAL INFORMATION ONLY AS DESCRIBED IN THIS PRIVACY POLICY, INCLUDING TO AFFILIATES, SERVICE PROVIDERS, AND SUBPROCESSORS THAT PROCESS INFORMATION ON OUR BEHALF PURSUANT TO CONTRACTUAL OBLIGATIONS REQUIRING CONFIDENTIALITY, SECURITY, AND RESTRICTED USE.

If you have questions regarding this Privacy Policy or our privacy practices, please contact us at privacy@tensorfuse.com.

2. TERRITORIAL RESTRICTION

The Platform is only available for use and download outside the European Union. The Platform is not available for use or download by residents of, visitors to, or employees residing in the European Union (collectively, a “European”). If you are a European, please do not download, register for, or use the Platform.

If you are a resident of the United States, the laws of the State of Delaware, United States shall apply. If you are a resident of any other country, please ensure compliance with all applicable local laws prior to using the Platform. Use of the Platform is subject to both this Privacy Policy and our Terms of Service.

For questions regarding this Section, please contact us at privacy@tensorfuse.com.

3. WHAT INFORMATION DO WE COLLECT?

When you browse the Website or register to use the Services through the App, we collect personal information (also referred to as personally identifiable information or “PII”) which may include your first and last name, email address or username, browsing history, profile picture, and other personal information. The information collected will be stored on our servers or on servers operated by our service providers. You may update or correct certain personal information through your profile or account settings or by contacting us at privacy@tensorfuse.com.

a. User-Generated Content — Public Content vs. Private Drafts

We collect content you create, publish, or submit through the App, including prompts, Whips, comments, likes, remix activity, and other interactions. The following legally significant distinction applies to all content created on the Platform:

• Private Drafts: Unpublished Whips and content that you have not chosen to make publicly available. Private Drafts are accessible only to you and are not shared with, indexed by, or made accessible to any third party. Private Drafts are expressly excluded from AI training under all circumstances. Private Drafts will be deleted upon your written request to privacy@tensorfuse.com.
• Public Content: Any Whips, prompt, or content you choose to publish or make discoverable on the App. Public Content is accessible to all users and the general public without requiring an account, is indexed by third-party search engines, is subject to the Whip Public Remix License under our Terms of Service, and may be used by Tensorfuse to train and improve its internal AI models and recommendation engines as described in Section 5 below. Publication of content is largely irreversible, please review Section 5 carefully before publishing.

b. Social Interaction Data

We collect social interaction data generated through your use of the Platform, including likes, comments, remix activity, follower relationships, engagement metrics, and behavioral usage patterns (collectively, “Social Interaction Data”). Social Interaction Data constitutes personal information under applicable privacy laws and is handled in accordance with this Privacy Policy. In particular:

• Comments on Public Content are publicly visible by default. Users may delete their own comments at any time.
• Social Interaction Data — including likes, remix signals, comments, and engagement patterns — will be used in anonymized and aggregated form to train and improve Tensorfuse’s content recommendation algorithms. Social signals are the primary mechanism by which we surface the best Whips to new Users on the App.
• Tensorfuse may share anonymized, aggregated Social Interaction Data with third-party product analytics providers as set out in below. Individual Social Interaction Data will not be sold or disclosed to third-party data brokers under any circumstances.
• Upon account deletion, likes and comments associated with Public Content will be anonymized rather than deleted, to preserve the integrity of public content and social interactions on the Platform.

Opt-Out. If you do not wish your Social Interaction Data to be used for the purposes of training Tensorfuse’s content recommendation algorithms, you may opt out at any time by submitting a written request to privacy@tensorfuse.com with the subject line “Social Data Opt-Out.” Please note that opting out of the use of Social Interaction Data for recommendation training does not affect your ability to use the Platform, the public visibility of your comments, or the anonymization of your data upon account deletion. Tensorfuse will process opt-out requests within the timeframe required by applicable law.

c. Geolocation and Device Information

We may collect information that does not directly identify you, such as approximate geolocation information, internet protocol address, browser type, device identifiers, and information about your internet connection, the equipment you use to access the Platform, and usage details.

d. Financial Information

We do not store your credit card or bank account information on our servers. The Platform is currently provided to you free of charge. If our payment practices change, we will update this Privacy Policy and provide notice as required by applicable law.

Certain personal information is provided directly by Users. Tensorfuse relies on the accuracy of information submitted by Users and does not independently verify all user-provided data. Users are responsible for ensuring that information they provide is accurate, complete, and up to date.

4. HOW DO WE COLLECT INFORMATION?

We collect personal information from you in the following ways:

• When you browse or otherwise use the Website;
• When you register for an account or otherwise use the Platform;
• Through email, in-app messages, and other electronic communications between you and the Platform;
• From records or copies of correspondence, including email addresses and message content, if you contact us; and
• When you voluntarily submit content or information through features of the Platform.

We also collect information automatically when you navigate through the Platform, including:

• Usage details and interaction data related to your use of the Platform;
• Internet protocol addresses and device identifiers;
• Information obtained through browser cookies and similar technologies; and
• Other tracking technologies used to support Platform functionality, analytics, and performance monitoring.

5. HOW DO WE USE YOUR INFORMATION?

We use the information that you provide to:

• Personalize your experience and tailor content and features when you use the Platform;
• Provide you with information and services that you request from us;
• Present the Platform and its contents to you;
• Notify you about changes to the Platform and updates to our Services;
• Enable your participation in interactive features of the Platform, including remixing, commenting, and social engagement;
• Operate, maintain, improve, and optimize the Platform, including troubleshooting, analytics, and performance monitoring;
• Improve customer support, respond to inquiries, and provide technical assistance;
• Administer surveys, promotions, research initiatives, or other Platform features, where permitted by applicable law;
• Anonymize and aggregate information for internal analytics, performance monitoring, and the preparation of reports and research;
• Generate and serve AI-created Whips based on User prompts;
• Communicate with you about Tensorfuse’s Services, subject to your communication preferences and applicable marketing laws; and
• Send periodic emails in accordance with the CAN-SPAM Act of 2003.

AI Training and Model Improvement

Tensorfuse uses publicly published User-created content — including prompts, Whips, and Social Interaction Data, to train, improve, and optimize its internal AI models and recommendation engines (“AI Training”). Specifically:

• Public Content (published prompts and Whips) is used to improve the App’s core generation capabilities and the quality of AI-generated outputs.
• Social Interaction Data (likes, remixes, comments, and engagement signals) is used in anonymized and aggregated form to train content recommendation algorithms, which are the primary mechanism by which we surface the best Whips to new Users.
• Behavioral and usage data is used to improve App functionality and User experience.

Tensorfuse will not use Private Drafts or any unpublished content for AI Training under any circumstances. The distinction between Public Content and Private Drafts for AI Training purposes is as follows:

• Public Content: May be used for AI Training. By publishing content publicly on the App, you expressly consent to its use for AI Training purposes as described in this Privacy Policy and our Terms of Service.
• Private Drafts: Will never be used for AI Training. Private Drafts remain exclusively accessible to the creating User and are expressly excluded from all AI Training activities.

If you do not wish your Public Content to be used for AI Training, you may opt out by sending a written request to privacy@tensorfuse.com with the subject line “AI Training Opt-Out.” Please note that opting out of AI Training does not affect your ability to use the App; however, your content will remain publicly accessible and subject to the Whip Public Remix License under our Terms of Service.

Remixing — Automatic Opt-In and Opt-Out

Remixing is automatically enabled for all content published publicly on the App. By publishing content publicly, you are deemed to have opted in to the Whip Public Remix License, which permits all users of the App to access, use, modify, and create derivative works from your Public Content as described in our Terms of Service.

If you wish to opt out of having your publicly published content remixed by other users, please submit a written opt-out request to privacy@tensorfuse.com with the subject line “Remix Opt-Out.” Please note that opting out of remixing does not affect the availability of your Public Content on the App, its indexing by search engines, or its use for AI Training purposes.

Account Deletion and Content Handling

Upon account deletion, the following applies:

• Personal data (PII) associated with your account will be deleted or anonymized in accordance with applicable law and our data retention policies;
• Private Drafts will be deleted upon your written request to privacy@tensorfuse.com; and
• Publicly published Whips will NOT be removed from the Platform upon account deletion, as removal would disrupt downstream Whips remixed by other members of the community. Instead, your attribution on all publicly published Whips will be replaced with an anonymized tag (such as “@Anonymous” or “[Deleted User]”) across all instances and downstream remixes thereof. This approach is designed to balance your right to erasure under applicable privacy law with the need to preserve the integrity of the Platform's remix ecosystem.

Data Minimization

Tensorfuse collects, uses, and discloses personal information only for lawful, legitimate purposes consistent with this Privacy Policy. We limit the amount of information collected to what is directly relevant and necessary, and retain it only for as long as required for the purposes for which it was collected.

User Consent

We obtain User consent where required under applicable law prior to collecting certain categories of personal information. Such consent is secured in a clear, informed, and transparent manner. Access to core functionality of our Services is not contingent upon a User consenting to data collection beyond what is reasonably necessary to provide the requested Services.

Automated Processing and Decision Support

Tensorfuse may use automated systems, algorithms, and analytics tools to support Platform functionality, generate operational insights, and enhance User experience. These technologies are used as decision-support tools and are not intended to replace professional judgment. Tensorfuse does not engage in solely automated decision-making, including profiling, that produces legal or similarly significant effects on Users.

6. OUR COOKIE POLICY

Cookies are small text files placed on your browser or device when you visit a website or use an application. In this Privacy Policy, we refer to cookies and similar technologies, including pixels, web beacons, SDKs, and device identifiers — collectively as “Cookies.”

We use Cookies on the Platform for the following purposes: (a) to enable core functionality of the Platform and support User authentication and security; (b) to remember and apply User preferences and settings for future visits; (c) to understand how Users interact with the Platform, including through analytics and performance monitoring; (d) to compile aggregate and de-identified information about site traffic and usage patterns to improve the Platform and User experience; and (e) for authentication and session management.

We may allow trusted third-party service providers to place Cookies on our Platform to assist with analytics, performance measurement, and advertising services. You may configure your browser or device settings to refuse or restrict Cookies. Please note that disabling Cookies may limit the availability or functionality of certain features of the Platform. At this time, the Platform does not respond to browser “Do Not Track” signals, as there is no uniform industry standard for such signals.

For questions regarding our use of Cookies, please contact us at privacy@tensorfuse.com.

7. HOW DO WE PROTECT INFORMATION WE COLLECT?

We use industry-standard security technologies and practices, including encryption in transit through SSL or similar technologies, and conduct regular malware monitoring. Access to personal information is restricted to authorized personnel who have a legitimate business need and are subject to confidentiality obligations.

a. Security Measures

We have implemented reasonable administrative, technical, and physical measures designed to protect personal information from accidental loss and unauthorized access, use, alteration, and disclosure. Personal information is stored on secure systems protected by firewalls and access controls. You are responsible for maintaining the confidentiality of your login credentials and should not share your password or authentication information with anyone. Tensorfuse is not responsible for the circumvention of any privacy settings or security measures implemented on the Platform.

b. Breach Notification and Response

In the event of a security breach leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal information, Tensorfuse will investigate the incident and notify affected individuals and, where required, relevant regulatory authorities in accordance with applicable laws. Notification timing and method will depend on the nature of the incident and applicable legal requirements.

c. Open-Source Software.

We may use open-source software components in connection with the provision of our Services. Use of such open-source software is subject to the applicable open-source licenses.

8. DATA SECURITY MEASURES

Personal information collected through the Platform is stored on secure systems protected by firewalls and access controls. While we take reasonable steps to protect personal information, no method of internet transmission is completely secure. We cannot guarantee the absolute security of information transmitted to or through the Platform, and any such transmission is at your own risk.

9. DISCLOSURE OF PERSONAL INFORMATION

We may share personal information as necessary to operate the Platform, provide Services, and comply with legal obligations. Any disclosure of personal information is made in accordance with this Privacy Policy and applicable law.

Disclosure of Personal Information

• Aggregated and De-identified Information. We may disclose aggregated or de-identified information that does not reasonably identify any individual for purposes such as analytics, research, reporting, marketing, or business insights.
• Affiliates. We may disclose personal information to our subsidiaries and affiliates for purposes consistent with this Privacy Policy.
• Service Providers and Partners. We may disclose personal information to contractors, service providers, and other third parties that perform services on our behalf, such as hosting, analytics, customer support, payment processing, insurance eligibility verification, and communications. These parties are contractually required to protect personal information, maintain confidentiality, and use the information only for authorized purposes.
• Business Transfers. We may disclose personal information in connection with a merger, acquisition, reorganization, sale of assets, financing, or similar corporate transaction, subject to appropriate confidentiality protections.
• With Your Direction or Consent. We may disclose personal information to third parties when you direct us to do so or provide your consent, where required by applicable law.
• Purpose Fulfillment. We may disclose personal information as necessary to fulfill the purpose for which it was provided, such as facilitating communications or delivering requested Services.

Tensorfuse does not sell personal information as defined under applicable privacy laws, and does not disclose health or medical information for targeted advertising purposes.

Other Disclosure of Personal Information

We may disclose personal information where we believe disclosure is necessary or appropriate to:

• Comply with applicable laws, regulations, court order, or legal process;
• Respond to lawful requests from public or regulatory authorities;
• Enforce or apply our Terms of Service when using our App and other agreements, including for billing and collection purposes;
• Protect the rights, property, or safety of Tensorfuse, our Users, or others; or
• Detect, prevent, or address fraud, security, or technical issues.

Third Party Disclosure

• We do not sell, rent, or trade personal information to third parties. We may disclose personal information to hosting providers and other service providers that assist us in operating the Platform, conducting our business, or servicing Users, provided that such parties agree to protect the information and use it only for permitted purposes.
• We do not disclose non-personally identifiable information for third-party marketing purposes in a manner that would allow re-identification of individuals.

Choices Users Have About How Tensorfuse Uses and Discloses Information

• Tracking Technologies and Advertising. You can set your browser to refuse some or all browser cookies, but if you disable or refuse cookies, some parts of our Platform may not be accessible or function properly.
• Disclosure of Users’ Information for Third-Party Advertising. You may opt out of receiving promotional emails from us by following the unsubscribe instructions included in such emails or by contacting us at privacytTensorfuse.com. Opting out of marketing communications does not affect the receipt of transactional or service-related communications.
• Disclosure of User’s Information for Targeted Advertising. Where required by applicable law, you may opt out of targeted advertising by adjusting your account preferences or by contacting us at privacy@tensorfuse.com.

10. GOOGLE ADSENSE AND GOOGLE ANALYTICS

We use Google Analytics to collect and analyze information about how Users interact with the Website and WHIP Platform, such as page views, traffic sources, device information, and usage patterns. Information collected through Google Analytics is used in aggregated form to improve Platform performance, functionality, and User experience. To learn more about how Google processes this data, please visit: https://policies.google.com/privacy/google-partners.

We may use certain Google advertising and measurement features, such as remarketing, impression reporting, and interest-based reporting, to measure the effectiveness of our marketing efforts. You may control or limit the use of cookies through your browser or device settings and, where available, through Google's ad settings.

11. YOUR CALIFORNIA PRIVACY RIGHTS

This section applies to California residents and describes rights provided under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”). Tensorfuse does not sell personal information as defined under the CCPA.

Subject to certain exceptions, California residents have the following rights:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it is used, and the categories of third parties with whom it is disclosed.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to legal and operational exceptions. Please note that publicly published Whips will not be deleted upon account deletion but will be anonymized as described in Section 5 above.
• Right to Correct: You may request that we correct inaccurate personal information maintained about you.
• Right to Limit Use of Sensitive Personal Information: You may request limitations on the use or disclosure of sensitive personal information, where applicable.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising any CCPA rights.

To submit a California privacy rights request, please contact us at privacy@tensorfuse.com. We may need to verify your identity before processing your request.

12. COMPLIANCE WITH ASIAN DATA PROTECTION LAWS

We are committed to complying with applicable data protection and privacy laws across Asia, including India’s Digital Personal Data Protection Act, 2023 (“DPDP Act”), Singapore’s Personal Data Protection Act (“PDPA”), and other relevant regional regulations. Where required, we implement appropriate technical and organizational measures to safeguard personal data, ensure lawful bases for processing, provide transparency regarding data use, and enable Users to exercise their statutory rights, including rights of access, correction, withdrawal of consent, and data portability, where applicable.

For Users in India:

Under India’s DPDP Act and IT Rules, 2021 as amended, (“IT Rules”), established a grievance redressal mechanism to address questions, concerns, or complaints relating to the processing of personal data of individuals located in India. Users in India may submit grievances or exercise their rights under the DPDP Act and IT Rules, including requests for access, correction, erasure, or withdrawal of consent, by contacting Tensorfuse’s designated Grievance Officer as provided below:

Grievance Officer.

Name: [•] Grievance Officer, Tensorfuse Technology India Private Limited

Designation: [•]

Grievance Officer Email: grievances@whip.run

Postal Address: G-001, South End Sampurna, No 11/94 Model House Street, Basavanagudi, Bangalore South, Bangalore, 560004, Karnataka, India

We acknowledge complaints within twenty-four (24) hours and resolve them within fifteen (15) days of receipt.

For Users in Singapore:

This section applies to Users located in Singapore and describes rights available under the PDPA.

Subject to applicable exceptions, Users in Singapore have the right to:

• Access: Request access to personal data in Tensorfuse’s possession or control, as well as information about how such personal data has been used or disclosed; and
• Correction: Request correction of personal data that is inaccurate or incomplete.

Requests to exercise access or correction rights may be submitted by contacting TensorFuse at:

Email: privacy@tensorfuse.com.

Subject Line: Singapore PDPA Request.

13. COMPLIANCE WITH AFRICAN DATA PROTECTION LAWS

We are committed to complying with applicable data protection laws across Africa. We implement appropriate safeguards to ensure the lawful, fair, and transparent processing of personal data, respect Users’ rights of access, correction, objection, and deletion where applicable, and take necessary steps to ensure that cross-border data transfers comply with local regulatory requirements.

14. DATA RETENTION

Tensorfuse retains personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide and improve the Platform, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and maintain appropriate business and financial records. Retention periods vary depending on the nature of the information, the context in which it was collected, and applicable legal requirements.

Upon a verified request for deletion, Tensorfuse will delete or anonymize personal information in accordance with applicable laws and regulations, subject to permitted exceptions. Please note that: (i) Private Drafts will be deleted upon your written request; and (ii) publicly published Whips will not be deleted upon account deletion but will be anonymized as described in Section 5 above.

15. COPPA COMPLIANCE

The Platform is not directed to, and is not intended for use by, children under the age of thirteen (13). Tensorfuse does not knowingly collect, use, or disclose personal information from children under 13. If Tensorfuse becomes aware that personal information has been collected from a child under 13 without verifiable parental consent, we will promptly delete such information and terminate the associated account. Parents or legal guardians who believe their child has provided personal information to Tensorfuse may contact us at privacy@tensorfuse.com.

IF YOU ARE UNDER THE AGE OF 13, PLEASE DO NOT ACCESS OR USE THE PLATFORM OR WEBSITE.

16. CAN-SPAM ACT OF 2003

In accordance with the CAN-SPAM Act, Tensorfuse commits to the following: (a) we do not use false or misleading header information or subject lines; (b) we identify promotional emails as advertisements where required; (c) we include a valid physical mailing address in applicable communications; (d) we monitor third-party email service providers for compliance; (e) we honor opt-out and unsubscribe requests promptly; and (f) we provide a clear method to opt out of future marketing communications.

To opt out of marketing emails, please follow the unsubscribe instructions in each marketing email or contact us at privacy@tensorfuse.com. Opting out of marketing communications will not affect transactional, service-related, or administrative emails.

17. MODIFICATIONS TO OUR PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational considerations. When we make material changes, we will post the updated version on the Website and App with a revised “Last Updated” date and, where required by applicable law, provide additional notice through the Platform or by email. Your continued use of the Platform after any changes become effective constitutes your acceptance of the revised Privacy Policy.

18. LIST OF THIRD-PARTY SERVICE PROVIDERS

Tensorfuse uses the following third-party service providers to support the operation of the Platform and deliver Services. These providers may process personal information on our behalf and are contractually obligated to use such information only for authorized purposes and to implement appropriate confidentiality and security measures. Tensorfuse does not authorize its service providers to use personal information for their own independent purposes.

This list is not exhaustive and may be updated as Tensorfuse’s service architecture evolves or additional providers are engaged. Any material changes will be reflected in this Privacy Policy as required by applicable laws and regulations. For questions regarding our third-party service providers or data processing practices, please contact us at privacy@tensorfuse.com.

19. CONTACT US

If you have questions, concerns, or comments about this Privacy Policy or Tensorfuse’s privacy practices, please contact us at:

Privacy Officer: Samagra Sharma

Email: privacy@tensorfuse.com

Mailing Address: Tensorfuse, Inc., 2261 Market St., San Francisco, CA 94114, USA

PLEASE NOTE: BY USING THE WEBSITE AND/OR APP, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO THE PRACTICES DESCRIBED HEREIN. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY OR THE APPLICABLE TERMS, PLEASE DO NOT USE THE WEBSITE AND/OR APP.